However, America's dominance in the new global landscape of ideas is not only a matter of resources. Americans have also become expert packagers of ideas. American writers and thinkers seem to have acquired the knack of explaining complex ideas in accessible ways for popular audiences. The success of idea books such as The Tipping Point and Freakonomics and a rather depressing glut of books about happiness has signified to cultural commissars a thirst for good ideas clearly expressed. It helps that journalism in America is taken more seriously than it is in most other countries; its newspapers and magazines have been happy to whet the public appetite for interesting ideas, clearly articulated. The New Yorker, buoyed by staff writers such as Malcolm Gladwell, James Surowiecki and Louis Menand, has developed a reputation for helping to explain complex ideas to a lay audience. In 2000, The New York Times even inaugurated an annual “ideas of the year” supplement, handing out gongs to the best new ideas around the world.